3 Questions :: Rickshaw Bagworks

by Mike, April 3, 2014

I know when you think Carryology you think long, in-depth knowledge fests of awesomeness. Or at least I hope you do, but this is our super-short series. A minimalist approach that reaches out to brands for condensed pow-wows that are as simple as they sound – three questions, three answers. But it’s funny how much you can draw out in such a short sitting. We reached out to Rickshaw CEO and founder, Mark Dwight, to get the lowdown on his brand…

1. What is the essence of your brand?

Passion, craft and quality. We love designing and making bags, and delighting people with what we do and how we do it.

2. How do you connect with and understand your core customers?

One-on-one, as much as possible. We invite people to visit and tour our factory. We love interacting with customers in person, and via email, chat and phone. We design for our own “urban experience” as we know it in San Francisco.

3. What things won’t you do with your brand?

We don’t do anything that doesn’t feel “right” or “natural” to us. We’re very comfortable in our own skin. We believe everything we do should have a reason – or a story – that expresses some fundamental inspiration or passion. If it doesn’t pique our interest, we respectfully decline the opportunity.