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Boreas hit Kickstarter

by , April 10, 2013

A modular carry system seeks wings…

You know we love Boreas. And you probably know we love the innovation that’s happening in carry care of Kickstarter. So when Boreas shared their plans for a Kickstarter project, we dived in with a bunch of questions about it. If you want details on the project, go check the project page (including the rad little video). If you want to discover more about their thinking, read on…

Carryology: Is crowd-sourcing the new black?

Boreas: I’m not sure if it’s the new black, but it is a really neat and innovative way to get people excited about a product or project. It also allows them to support you financially, which is so cool. I mean, your large or small donation can bring an amazing project into reality and it’s helping a lot of small projects get off the ground that wouldn’t otherwise be possible. For us, it’s helping us to bring a unique product to market and get some heathy buzz around the Boreas brand.

It’s neat seeing some established brands getting involved on Kickstarter. For you guys, is it as much about finding a receptive market as finding funding for an innovative project?

Exactly! We’re not ashamed in the slightest to have a project on Kickstarter! It’s 50/50 for us, funding and marketing. We’re really excited and proud of this project so if it’s successful and we use Kickstarter as a tool to make that happen, then we’re happy.

It’s almost like you will have to please lots of stakeholders now. Do you guys worry about the Kickstarter constraints (longer lead times and making forward commitments) reducing flexibility for this project?

We took the time to plan it all out, so we’re not all that concerned about the commitment side of things. We limited the number of rewards to be given out with room to exceed our goals. If it’s wildly successful, we’re ready for that too. But yes, it does have an element of stress because if you are crazy successful, you have to pony up on your end of the bargain. The key is setting realistic expectations on how much product you can produce for rewards and how long it takes to get them to the people who help fund. There’s a ton of strategy that goes into the rewards, the people who pledge and the fulfillment part of the project. I could elaborate, but it might be a bit boring. 😉

The pledges feel like really good value. Have you intentionally discounted a bit because of the uncertainty?

We didn’t discount because of uncertainty, we just wanted to reward the people who help make this project a success. We figured out how much product we needed and how much we could discount and still stay within our financial limits. I can’t stress how much these Kickstarter projects are about strategy. If you take the time to plan it out, your odds for success are really good. If you go to Kickstarter’s website they have some really interesting stats to look at.

The Triple-Tramp feels like it could work a treat between a check-in size bag and a daypack. What are your next plans for the platform if this campaign works out?
We’ve been discussing all kinds of neat ideas for the suspension panel. We’d like to use the Triple-Tramp suspension on some packs geared toward winter sports, like snowboarding, skiing, snowshoeing, cross-country stuff and the like. Something that will allow the user to purchase one pack system for a range of winter sports. We really like the idea of a modular system. People are doing such a wide variety of sports and activities now and we want to be the brand to support that.

[Editor’s note: The value of this deal is pretty epic, so it’s not surprising that they have exceeded expectation on the first day of launch. We can’t wait to see how many folk lock in for this one!]

  • http://www.hiimdean.com Dean Grove

    I like the design, but I’m not sure if they are comfortable,the Triple Tramp Suspension just looks….weird to wear.

    But I’m tempted to back this project, but I’m not sure if my finances can.

    • Taylor

      Heya Dean,

      If you’re worried about shipping costs… as a last ditch effort, you could have it shipped to me in Texas, then I could bring it over to Germany when I come in November? Its a long time away, but figured I’d offer up the idea.

      • Moritz

        Hey Taylor,
        did you make plans for holiday here in Germany?

        sry for ot…

        I like the concept 😉

        • http://www.hiimdean.com Dean Grove

          Germans unite!

        • http://www.coroflot.com/TaylorWelden Taylor Welden

          Hey Moritz,

          Indeed I did! My girlfriend and I will be in Germany for about a week in the beginning of November. Mainly Stuttgart and maybe Berlin for a day or two.

          As long as these awesome carry brands are OK with the idea, I’d be happy to bring you over some carry items if you have them shipped to me. I pack light, so I’d easily be able to bring one extra bag without having to pay any fees.

          Just throwing it out there.

          • http://www.HiImDean.com Dean Grove

            I’m calling dibs to get a recon defy this way 😉

          • Moritz

            Originally I’m from Karlsruhe, this is only about 1,5 h from Stuttgart. Right now I live in Hamburg, but who knows what will happen till November…

            If I’ll find some US made stuff I feel free to contact you 😉

            Have you been to Germany before? If you need any help, don’t hesitate to ask!

            Mir Badenser kenne die Schob ganz gut versteh, au wenn mir des ned gern zugäbbe. Got it ? 😉

      • http://www.hiimdean.com Dean Grove

        Allthough im tempted, I’m just not sure if I need another backpack. What I need is a small bag like the defy recon or similar for university.

        I have the the one bag from Kletterwerks and a chrome metropolis, another backpack I just can’t explain to myself.

        But ill drink a gluhwein with you 😉

  • Spuds

    Whilst I think that the design of these bags/system is great (and truly innovative), and the crowd funding is a good (and evidently very successful) way to cover initial costs, I’m not sold on the fundamental idea behind the swappable suspension. As far as I see, there are two main reasons why this system would be advantageous (over simply including the suspension on each bag):

    Cost: if the triple-tramp suspension design was the most expensive component, and you only use one bag at a time, then you get 3 bags but only pay for the suspension once. As the suspension isn’t individually available it is a little hard to tell but looking at the relative costs of the pledges for single bags, the suspension cost doesn’t seem to be that high relative to the bag costs.

    Dual use: the ability to use one bag as a duffel and another as a back pack. i.e carry on and check in, which you can then swap between at the other end (if it is raining you take the scrimshaw dry bag, if its clear you take the more practical hopper day pack).

    Of course there is one big disadvantage, you can’t lend one of the bags to a mate whilst you use another as there is only one set of suspension. Having said that, some people might rate that as an advantage . . .

  • arnott shapes

    A lot of good ideas cinched down under the straps but oh, the hexagons.

    These packs might actually be The Answer, but there’s a subtlety-oriented consumer base who will never know.

    • Moritz

      True story… I would never buy me one of these although I really like the concept.

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