Napkin Sketches and Budweisers
In 2021, Jason and I are still friends, and that conversation and those emails sent back and forth was just the beginning for GORUCK. In the years that followed, GORUCK would become one of the greatest carry brands on the planet. And some of those early sketches would help shape what we now know as the icon of all rucksacks, the original GR1.
When I visited Jason and his team at their Jacksonville Beach, FL HQ for a Carry Collective meetup in January of 2020, while slugging back Budweiser beers, Jason remembered our time in that Holiday Inn hotel bar. One thing had specifically stuck in his memory. As a design nerd, I’d mentioned The Golden Ratio (1.618:1), a mathematical ratio found in nature and used by the great artists of the past. I relayed how that magic ratio could be applied to design elements of the GR1, specifically the Velcro patch field.
He stood up, walked past the sewing machine stations in their workshop, over to the wall and pulled down a massive framed photo. To my disbelief, it was of those very napkin sketches from that Holiday Inn hotel bar from 2008. I recognized my own handwriting. These were erased from my memory, yet there they were. My mind was blown. Jason smiled. “Hey, we should work together again on something awesome. Let’s go BIG”.
I nodded in reply. “Damn straight.”