James Jeffrey (fondly known as JJ) is a Melbourne-based designer who’s lived and traveled all over the globe, from Vietnam to London. Designing for brands such as Crumpler, Knomo and now Bellroy, his carry knowledge and know-how hovers in the upper tier. But don’t ask him, he’s supremely humble. Instead, ask him about the surf and if it’s good and if he’s keen to grab his board. He’ll dig that.