Kickstarter Highlight: Lasso Bag

Crowdfunding is fast becoming the world’s go-to platform for new releases. But do you ever find it hard to cut through the noise and pin down the ones worth your hard-earned? Well, that’s where this sponsored series comes in. We’re vetting carry Kickstarters for you, digging up the facts, and shedding light on the ones we think are worth a closer look.

This week’s selection: The Lasso Bag.

Creative satisfaction without the complications

Being able to say “I put that together” brings a sense of satisfaction. You may not have the necessary equipment, time, skills or even desire to create an object from scratch. But knowing how an object is assembled provides great insight into that object, why it works the way it does, and makes it that extra bit special. You can actively participate in the creative process without things getting too complicated and time-consuming, and there’s something to be said for that.

An obvious example is IKEA furniture. But in the carry world finding an IKEA equivalent is tricky. Buying a ready-made bag is easy; making one yourself can be a frustrating challenge. But that middle ground is elusive. However, it’s a niche that the Lasso Bag fits in perfectly.

French chic with simple self-assembly

The Lasso Bag is made in France from a single piece of weatherproof and durable yet soft wool-felt. The bag also includes a 3D mesh back panel to help keep you cool during bike rides and warmer weather. Additionally, all the components are sourced within a 500 km radius to help reduce the backpack’s carbon footprint.

The bag comes in a choice of felt and strap colors, allowing you to customize it to your particular preferences. It arrives flat-packed, and can be self-assembled in less than 10 minutes, with no bag maker knowledge required.

Stylish functionality for work and the weekend

The backpack features three interior pockets to keep your daily essentials tidy. A large pocket that fits up to a 15″ laptop, as well as two smaller pockets for items such as your phone, keys, and work and EDC accessories. And with its low-key, elegant form the Lasso Bag is a handsome piece for both work and play. No glaring logos or cluttered-looking exterior. Just a stylish and minimalist silhouette.

Keen to rope this conversation starter into your carry setup? See the bag in action and pick the pack of your choice through the Lasso Bag Kickstarter campaign, which runs until November 17 2017.

Note: this is a sponsored series, but only the best candidates are given this feature placement.

Above are the facts, but there’s always a little risk when backing a crowdfunder, so keep that in mind before you decide to back/purchase.