Our ’5 Minutes With…’ series aims to get to the good stuff, quickly. With that aim in mind, we’ve highlighted five questions that commonly crop up during our interviews and this week we’re getting some insight from hard graft co-founder James…
1 – What key insights drive your products?
The main key to our products is quality and craftsmanship. We take our production very seriously and develop each product personally with our Italian workshop. They are made to last. Our artisans put as much passion into every single product as we the designers do.
2 – Who else is doing rad things in the world of carry and why do you think they’re important?
I was thinking about this question for a long time and I’m afraid I have to pass on it. Although you find one or another nice-looking bags out there, most of them seem to be either cutting corners with the execution (cheaply made in China) or they are just a copy of someone else’s. I think the best-looking bags are vintage army bags – durable, long-lasting and functional.
3 – Are there any things other brands do that you think are great or could be improved?
Like I said above – badly made in China products.
4 – What’s next for you guys?
We have been working really hard in the last months and have quite a few tricks up our sleeves. Unfortunately I’m not able to spill the beans here and now.
5 – What do you carry daily and how?
I try to carry all hard graft products and change them daily. It’s really important for us
to test our products in the real life, day in day out. Here is a shot of me and my Back2Back: